What Is RankBrain and Why It Matters for SEO

Why RankBrain Matters for SEO

So you’ve decided to bring your business online because you’re losing out to the competition who have already cashed in on the online revolution. You paid for hosting, got your WordPress site up… But your website is not converting.

In fact, you can’t even see it on Google when you type relevant keywords. A few months down the line, one or two pages from your website find themselves stuck in page 10 or page 12 of Google search results, unable to rise from their former places.

What’s the problem, exactly?

The answer is: there can be a number of problems affecting your website, and one of them is how it is being measured by RankBrain, the machine learning system developed by Google.

One SEO company that I found was SEOExplode that had written a great and in depth article on “Rank Brain.”

RankBrain is considered the third most important component of Google’s system of systems, and is set to dominate how search engine results will be coming out in 2019 and beyond. Simply put: if you don’t know how to please RankBrain, your website is going to languish.

How It Works

More than a decade ago, Google ran into several huge snags that actually threatened its position as the “kingmaker” of the online world. People were complaining daily of bad content making it to the top results of Google searches.

Let’s call this Google 1.0. This was a time when Google paid attention to keywords and keyword densities alone, and directory listings (with relevant keywords), etc. This was all the rage. The ranking system that we see now was in its infancy, but people were easily able to get to top results by stuffing content with the right combination of keywords.

This is bad news for users mainly because not every piece of content on the Web that has the right keywords is the right type of content or website for specific users. Let’s say you went online and typed “cold brew coffee recipes.”

You see a website with the exact keywords, but when you open it, the content talks about cold brew coffee and is actually promoting stuff on Amazon that have nothing to do with pressing your own coffee at home. This is useless information, basically, and you leave the website.


Dwell Time and Website Usefulness

This was the basic experience back in the day, when Google was still trying to figure out how to balance keyword relevance with the usefulness of a website to actual users.

Enter RankBrain, the machine learning system. Google’s RankBrain takes into consideration several hundred different signals from a website, but it also hones in on two major signals that can make or break a website:

  1. The duration of a user’s stay on a website; this is also called the dwell time.
  2. The number of people that select your website on Google search results after performing a specific search with a keyword or keyword phrase. This is called the CTR or the click through rate.

According to the experts, a top ranked website on Google normally has an average dwell time of three minutes and ten seconds. Sounds like a piece of cake right? Well, not really.

If you have a relatively new website with almost no useful content for users, then it’s possible that people will just jump almost immediately from your website to another website. The jump happens when they close your tab and clicks on another link instead. Ouch! But don’t worry, because there is a solution for your problem.

Google Canada states that RankBrain considers dwell time a major ranking signal, so you really have to get down to business to providing what your users need so they actually stay in your website when they find it.

If they keep bouncing after the first three seconds, then your website will continually underperform in RankBrain’s eyes, and it will suffer the consequences of having low dwell time.


Thinking About Content

You can spend a lot of time tweaking the on-page and off-page factors affecting your website, but at the end of the day, you need good content on your website to keep users coming back. Your website can only be likeable if it has content worth looking at.

Basically, you have to offer something useful in order to generate traffic. People also have to like your content enough that they would share it on Facebook, Instagram, Twitter, and all these other dwelling places for netizens.

Good content can be created in a variety of ways:

– It provides general information about a subject.

– It provides a solution or options to solve a problem.

– It provides references so that people who need more in-depth information can find better information.

– It provides interesting stories or points that can be shared on social media.

– It is entertaining.

– It is useful for the user’s life.

This is just the tip of the iceberg when creating good content. The fact of the matter is that you can create good content as long as you know what your users want. With that said, it’s safe to ask at this point – how much do you know of your target users? If you haven’t researched your niche well enough, it would be difficult to identify relevant topics to base your content on. Knowing the type of content your audience likes is also helpful.

For example, let’s say that your audience is all about bicycle parts and modding BMX bikes for competitions. The type of content that would be most useful to this type of niche would be DIY and how to videos and articles, as well as the latest news on new bike parts and methods of modding.

If your business was all about modding BMX parts, or selling modded BMX bikes, it would naturally follow that after reading the great information on your website, people would be really drawn to your products and services. Why? Because you have established authority by providing information. People who are drawn to certain kinds of information will also have a tendency to share and link to this information so they can share with their networks.

Hope you enjoy this this post on Google’s Rank Brain!!!

T-Shirt Fabrics: A Guide in Shirt Printing

design your own shirt If you want to design your own shirt, it is a must that you know the basics of how to choose the right fabric. There is no such thing as best fabric because not all fabrics are equally created. Also, every person has his or her own preference in terms of fabric choice. There are some fabrics that are suited for athletes while some are for casual wear. However, when it comes to t-shirt printing, it is best to know which fabric works best for different types of printing.

Fabrics can be categorized as synthetic, natural or a combination of the two. Natural fabrics are derived from animals, plants, and minerals. These include cotton, silk, wool, and linen. Polyester, spandex, and nylon are the common synthetic fabrics. Synthetic fabrics are made from chemical processes, and they are man-made.

Choosing the fabric to design your own shirt may be a little hard and confusing. The list below consists of the different fabric types along with their advantages and disadvantages. Hopefully, this will help you determine which fabric is right for your needs.

  1. Cotton

This is a classic kind of fabric derived from the cotton plant. It is commonly used worldwide because it is hypoallergenic, and it is less likely to irritate sensitive skin. It is soft, lightweight, and best for everyday use. Cotton shirts have been used widely in the printing industry. A ring-spun cotton is a good choice for most printing shops. Compared to regular cotton, this type of cotton is strong, soft to touch, and smooth to print on.


  • In any printing project, cotton shirts are considered the best pick to design your own shirt.
  • Direct to garment (DTG) printing is best for this kind of fabric.
  • Also, cotton shirts work well with water-based ink, discharge inks, and standard plastisol ink.


  • Cotton shirts tend to wrinkle easily.
  • With frequent washing, this type of fabric is prone to shrinking.
  • It is absorbent. Its absorbency feature is a disadvantage especially for people who sweat easily. The cotton fabric will try to hold the sweat giving the person an uneasy feeling.
  • With excessive use, the natural fibers of the cotton shirts tend to wear down.
  1. Polyester

This kind of fabric is also called performance tees. It is made from synthetic fiber, and it is known to be less expensive. It has a lightweight feel and is a perfect wear for people who have an active lifestyle, especially among athletes.


  • This type of fabric is durable, and it holds up well even after washing.
  • It has strong fibers and is quick drying.
  • It is wrinkle resistant.
  • This works best for sublimation printing.


  • Due to low breathability, polyester tends to stick to the skin especially when sweating, making it less comfortable for some people.
  • It is sensitive to high temperature.
  • Polyester is prone to dye migration.
  • This fabric does not work well with water-based inks and DTG printing.
  1. Cotton/Polyester Blend or Poly-cotton (50% cotton, 50% polyester)

design your own-shirtThis is a blend of cotton and polyester. Usually, it is a mix of 50% polyester and 50% cotton; however, it could also be a 65% polyester and 35% cotton ratio. This fabric is softer and holds the shape better; that is why it has been proven to be a crowd favorite. The poly-cotton blend has some printing limitations. Water-based and discharge inks may be used for this fabric, but do not expect to get the same quality you could get with that of cotton. With DTG and screen printing, you need to look after dye migration. This is best for everyday use.


  • The fibers of poly-cotton are strong and long-lasting.
  • It is resistant to wrinkles and does not require frequent ironing.
  • It is less likely to shrink even after several washes.
  • It is breathable and tear resistant.
  • Budget wise, it is less expensive than other fabrics.


  • It cannot sustain high temperature.
  • This type of fabric is not the ideal choice for athletes
  • Oil-based stains on this fabric may be hard to remove.

With the types of fabric stated above, natural fabrics seem to work better when it comes to printing. But of course, only you can decide on which type of fabric works best for you. Keep in mind that in choosing the right fabric, always take into consideration its quality, softness, comfort, and durability.


If you want to design your own shirt,  so you can come at www.bigcitysportswear.com. Design your own shirt and  choose the right fabric.

Patches in Every Era

Remember the roaring 80s? When everyone was obsessed with their Rubik’s cubes and no one gets over with Star Wars. How about the 70s when bell bottom pants and disco fever is boiling the world? Or back in the 60s when everything is floral and has the obsession with peace? It’s been decades and we’re now in 2010s. Do you know the fad during those days? It’s not only button pins and clothes that are now considered hip but also patches!

Patches were very popular during those decades. It can be seen on uniforms, jackets, toys and anything that is made of fabric. They are present every single piece of your clothing whether it’s embroidered by your nana on a shirt for your 10th birthday, stitched on your coat to make it more classy, or ironed on with a print of your favorite Saturday morning show.

Back in the 60s, patches were made as a symbol of peace

They are stitched on hippies’ robes with two fingers not indicating war victories but asking to stop them. The famous peace sign that is based from Nero’s cross is also popular during this era as well as rainbows, flowers, and drug usage.

Custom Patches

The emblems are also there on cars, necklaces, and even tattooed everywhere as a cry to pacify the world on ways they know.Outlaw Bikers are also infamous during the 60s, you can see their scrounge get up and misdemeanor, as well as patches of different sizes around their black vests and some attached to the bikes. The era is also known to have the Beatles who advocates the same philosophy of discouraging pointless fights and different point views. Of course, if you’re familiar with boy bands you’ll also have trinkets or memorabilia to indicate your obsession.

During the 70s, when the quirky flower power statement is a fad, the patch is the main accessory on clothes (mainly to fill in holes). If your favorite turquoise slim fit shirt got punctured you can stitch a neon color flower to fix it. Is the pair of paints you have too boring? Put a patch on it so it will be more colorful and eyes are all around your cool getup. There are many ways of adding these on all your clothes and one example includes Velcro if you have a lot and want to mix and match them.


The 1980s is the golden age of these accessories

You can see them from caps, shorts, jackets, and cardigans. Various designs can range from the popular cartoons, the awesome pop singers, and the first video games from Nintendo. The patch during this era is not only embroidered by also ironed on. Since embroidered ones are very tedious to create and Velcro has risks of getting removed from clothes,iron-on types proved to be useful. All you need is get the design you want a working flat iron and voila! Your boring shirt can now be bragged to your friends!

Today, patches are now a thing of a past but fashion statements recycles so why not return the trend of using these accessories? Now that we’re on the era of digital and computerized design we can simply draw our design and print it. You don’t even need to embroider it manually!  You can heat it on an iron, or even just print the patch and collect it on its own. The limitation is your creativity and you can even go retro from the past decades if you’re feeling nostalgic.You can print a patch of your favorite boy band, the logo of your team, or just anything that is in your creative mind!

Tips When Buying Golf Shoes

With all the equipment needed to play a round of golf, you would think that golf shoes are not all that important. This is farther from the truth. Being comfortable on the course with the right pair of shoes will make you enjoy the game even more.

Shoes designed for playing golf are diverse and unique. There are so many types and brands to choose from in the market today which of course means that there are different levels of comfort as well.

Wearing shoes specifically designed for playing golf is not required on golf courses, and many non-golfers may get by playing without wearing a pair.However, experienced golfers certainly prefer wearing them.

With plenty of options, finding the right golf shoes for you can become overwhelming.golf

Here are some things to consider when buying:

1. Comfort

By far is the most important consideration when buying the right pair of shoes whether for golf or for any other purpose. Normally, the most comfortable shoes for golf have more cushioning in the sole. Some may even have built-in memory foams, which is especially relaxing.

Modern designs are based on latest sports shoe technology, using the same principles in manufacturing running shoes and basketball shoes. Current golf shoes now use plastic spikes instead of the old metal ones that are prohibited in golf courses. The spikes help in planting a golfer during a swing.

Learn to listen to what your feet are saying. An average golfer walks around 10 kilometers in a single round. To say the least, it would not be a very pleasurable experience if the shoes you have on are uncomfortable. Believe it or not, comfortable and pain-free shoes can actually make you focus better and improve your golf game.

2. Price

Shoes for golf may vary from around $45 to $250 and higher. And like in most consumer products, quality usually comes with the price.

Shoes for golf are made from synthetic leather on the low-end and fine calfskin leather on the high-end. High-end leather shoes mold and stretch with your feet as you use them, and they often last longer. They also usually have waterproofing capabilities and have moisture-wicking material on the exterior.

To sum it up, more expensive golf shoes last longer, feel more comfortable on your feet, and will help you play better. In this case, you will definitely get what you pay for.

3. Size

Make sure that you buy shoes that fit perfectly according to your preference. Even the most expensive pair of shoes will not serve you well if it does not fit properly.

Check the size standing up, as the feet expand when bearing your weight. Walk around in the shoes and try to really feel if the level of comfort suits you.

When buying in a store, see if they have a putting green and try out different positions that you will usually be in the actual golf course. This will let you know how the shoes will conform to your foot at various angles and pressures.

Here are some more tips to make sure that the shoes fit correctly:

a. Press your thumb at the end of your longest toe. There should be a thumb width space between your toes and the end point of the shoe. You should be able to wiggle your toes with ease.

b. Pinch the material across the ball of the shoe. If you cannot pick up any material, then the shoe is too tight across the ball. When laced up, this portion should not press painfully on top of your foot.

c. The heel should fit securely against the rear of the shoe.

Finally, give your feet time to naturally adapt to the new pair, as it may take a couple of days of casual wearing before it really grooves in.

4. Frequency of play

This is an important factor when deciding to buy golf shoes, especially in identifying how much are you willing to spend. If you play golf once or twice a year, then a low-end, $50 pair might just be fine for you. If you’re a more serious and frequent player, then spending some more is absolutely a good investment especially if you want to consider the health of your feet.

Getting the Best Value from Hiring Content Writers

Many have made writing content for the World Wide Web a profitable business. Indeed, various groups have organized themselves and set up their own writing services that cater to websites. Hiring the right group to meet your specific contantneeds can be a challenging task. Especially when you weigh in creativity and costs at the same time.

More often than not, you want value for your money and want to hire creative content writers. But innovative writing does not come free as you will soon find out. In most cases, it will cost a pretty penny to get quality content that can deliver qualified traffic.


What Type Of Content Do You Need?

Before heading out to find content writers on the web, it is best to have a clear objective in mind. Knowing why and what you need them for will be helpful in scrutinizing the services of each potential group. Keep in mind the following questions to help you form your criteria.

  •  Do you need writers for a long term project? Or is it for a single project?
    For a long term engagement, you may be able to negotiate a lower rate per article.
  •  What type of writing style do you need?
    Keep in mind that different writers have different writing styles. Hence, it is important to have a clear idea of what you need beforehand to qualify candidates correctly.
  •  What can you afford to pay?
    Consider how much money you are willing to pay for the services of expert content writers.
  •  What are your expectations from hiring professional services?
    By hiring the services of a professional group, you would certainly expect to get value for your money. Hence, you should expect quality work that is beyond your own writing capability.


How Does a Content Writer Charge For Writing Services?

The rates for content writers will vary depending on what you want them to do. Keep in mind that not all writers will be knowledgeable about your particular industry. Hence, it requires additional hours spent researching and gathering data. Moreover, the outcome may need additional edits to refine it to your specifications.
The charges can differ per writer and may be a choice of per article or per hour rate. The cost would vary on the experience of the writer.contactcwj1

Typically, content writers may require a retainer fee for their services in a long-term agreement. This type of arrangement offers a fixed set of hours for the duration of their contract. Payment is sent out weekly or monthly, depending on the terms agreed upon.

The option of pay per word is ideal if you have already established the length of articles needed. At the same time, you provide a set of considerations that the writer should keep in mind when writing.

Paying by the hour is often a good option if the work you require entails extensive research. It is also best for ongoing projects that do not have a fixed deadline.

When paying by the hour, an estimate of the number of hours it takes to complete a specific task varies. In most cases, you can expect a turnaround time of no more than three hours for an article rewrite. While putting together an article intended for SEO can take four hours.

For sophisticated content like a newsletter, a writer would complete a page in five hours.Research-Paper-Writing
For longer projects, a content writer will likely charge a pay per page rate. In this case, you need to provide enough details to ensure they meet the deadline.

Quite often, you would be charged on a per project basis. This means you should provide all the necessary information they will need to carry out the job. When the work is completed to your satisfaction, then payment is made to the writers.